Digital Marketing Master Class
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Blake Hadley
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4 CE Hours
What to Expect
Why You Can't Miss This Course
Course Lessons
Master Class Curriculum
Learning Objectives
Module 1: How Dentists Get Found and Chosen in the Local Google Map
- Discover how to find your Google Business Profile, access it, and ongoing DIY tactics for optimizing it
- Understand how people are using social media to find dental practices
- Know about the 3 areas Google looks at when ranking your business profile in search
- Learn how to create an actionable plan to rank higher for the search terms of your choice
Module 2: Using TikTok and Instagram Reels to Stay Relevant on Social Media
- Learn the ingredients of an eye-catching and intriguing dental video that will stop people scroll
- Receive 10 examples of easy videos that you can start creating this week!
- Learn how to come up with video ideas on your own - without having to dance!
Module 3: Growing Your Practice Through Local Social Media Influencers and
Collaborations
- Understand why influencer marketing can build new patient trust more than any other marketing strategy.
- Develop a game plan to approach a local business about a collaborative social media giveaway
- Learn how to approach an influential patient who can help promote your practice (templated contract included)
Module 4: How AI Technology is Changing the Future of Dental Content Marketing
- Understand the basics of ChatGPT and Midjourney and how they can be leveraged in dental marketing
- Learn how to create engaging, keyword-optimized content using ChatGPT for your dental website and social media
- Discover the strategies to blend human creativity and AI capabilities for an effective marketing approach
- Gain insight into the future trends of AI in dental marketing and how to stay ahead of the curve
Meet the instructor
Blake Hadley
Blake is the President and Co-Founder of My Social Practice. He has won a number of national and international awards in art direction, advertising, and creative marketing strategy. He’s passionate about helping dental practices use out-of-the-box thinking to create stories that spread online. Over the past 12 years at My Social Practice, he has spoken to dental audiences all over the country and has helped thousands of practices succeed with digital marketing.
Blakes' presentations are always entertaining and thought-provoking while explaining the very latest trends and technologies in digital marketing. He refuses to let the dental industry fall behind! Blake lives in Salt Lake City, UT and when he’s not working, stays busy chasing his daughter and twin boys (all under the age of 4) around the house.
Patrick Jones - Course author
“My Social Practice’s lectures are as current, informative, and ‘action-driven’ as they are fun and entertaining.”
– GREGORY B. ANDERSON, CROWN COUNCIL EXECUTIVE DIRECTOR
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Catapult Education does not receive commercial funding for this activity. Blake Hadley declares no commercial conflict of interest for this activity. Catapult Education delivers clinically relevant continuing dental education programs which address the needs and preferences of our audience and provides them with the knowledge and confidence to integrate new techniques, practice management and treatment options into their respective practices. Catapult Education is committed to ensuring the content quality, objectivity and scientific integrity of all continuing education courses. Instructors are advised to support clinical recommendations with scientific research-supported data whenever possible and to disclose any conflict of interest between them and any corporate organization offering financial support or grant monies for this CE activity. Instructors are advised, where appropriate and if relevant to the subject matter of the presentation, to mention a variety of different product choices so as to present a balanced view of all therapeutic options available and promote improvements in oral healthcare free from commercial bias.
Cancellation/Refund: Your registration cannot be cancelled, and no refunds will be offered for this activity.
Cancellation/Refund: Your registration cannot be cancelled, and no refunds will be offered for this activity.
1615 NW 4th Ave, Delray Beach, FL 33444 | United States