Blake Hadley,
Dental Marketing Expert
Courses Offered
Blake Hadley is an accomplished speaker available to speak at your event for half-day, full-day and multi-day lectures, and custom courses.
Grow Your Practice Using Social Media
10 Tips For Growing Your Practice’s Instagram Following
Instagram is the world’s fastest growing social network with over 1 billion monthly active users! A recent study also shows that 72% of people surveyed said they have purchased a product or service that they saw on the app. Learn how to use this powerful marketing tool effectively to grow your dental practice.
Learning Objectives:
Learning Objectives:
- Learn simple content strategies that will increase engagement on your posts and stories
- Understand the Instagram algorithm in order to reach more potential patients
- Be up-to-date with the latest features that Instagram is constantly releasing
- Learn how to work with Instagram influencers who will help build your reputation FOR you
Help New Patients Find YOU Through Social Media
There are widely held misperceptions in dentistry about how social media marketing really works in helping dental practices grow. This course helps dentists and practice managers understand what effective social media marketing is, and isn’t, for a dental practice. Digital marketing is no longer about turning strangers into new patients. It’s about turning existing patients and fans into advocates for your practice. And successful social media marketing always starts inside the practice, not online. Learn how to easily become effective, starting today.
Learning Objectives:
Learning Objectives:
- Learn from examples and case studies you’ll use immediately to grow your own practice
- Evaluate your online footprint, and set goals for better managing your reputation through social media
- Start creating the kinds of posts that raise top-of-mind awareness for your practice
Bouncing Back From the Pandemic Using Social Media & the Principles of Persuasion
The COVID-19 pandemic has changed the attitudes and behaviors of patients. New habits revolving around digital experiences have become the new normal. NOW is the time for an effective social media strategy that will persuade patients to schedule appointments.
Learning Objectives:
Learning Objectives:
- Understand the 7 Principles of Persuasion and learn how to use them in your social media content strategy
- Learn out-of-the-box, creative action items that you can do NOW on social media to attract new patients
- Be prepared to communicate with patients the way they want to in a digital age
How Do People Choose You? The Secrets of Google Reviews
If you want to stand out from competing dental practices in your area, you'll need to understand the significance of Google reviews. Having a steady stream of 5-star Google reviews translates to increased phone calls and more potential patients. Today, more than ever, consumers are making decisions based upon the reviews of trusted sources. Google happens to be one of the most trusted online reviews sources on the internet. In this course you’ll learn how to create an actionable plan to acquire more than 100 Google reviews in the next 90 days.
Learning Objectives:
Learning Objectives:
- Learn why Google reviews are SO important!
- Find out the main obstacles in collecting Google reviews and how to overcome them
- Learn simple techniques for acquiring Google reviews
- Understand how to put together an actionable plan and how get your team involved
How Do People Find You? The Secrets of Google My Business
If you're serious about being found by potential new patients, you'll want to understand how to optimize your Google My Business (GMB) account. Why Google My Business? Because the details of your practice’s GMB account are highly visible in online search results. Your GMB details appear on Google Maps, which is the main way potential patients find and investigate your practice. Understanding how to optimize your GMB account should be the primary activity of your marketing efforts. This course covers all the tips and tricks for optimization.
Learning Objectives:
Learning Objectives:
- Learn what a Google My Business account is and how they are created
- Understand why Google My Business is so important in attracting new patients
- Learn how to find your GMB account, access it, and begin optimizing
- Discover ongoing tactics for increasing optimization
Face the truth: not every implant is placed in the ideal position and not every patient has the ideal setting for the final restoration. The challenges are numerous: access via limited vertical opening, limited vertical interocclusal distance, tissue challenges, and proximal issues, just to name a few. Leaving treatment decisions to the lab or lead surgeon is simply not an option anymore.Whether you are utilizing the traditional single screw one-piece approach, the cementable crown, or even the combination termed the hybrid approach, you must understand what your options are for long term success. Treatment coordination and planning for optimum results often involves superior diagnostics utilizing CBCT imaging, and the latest options in digital scanning for communication with both the patient and lab. It’s 2022; Let’s get up to date with today’s technologies and expectations!
Highlights:
- CBCT: Why this is not just for the surgeon but for every GP and everyday challenges that 2D imaging can’t see
- Today’s initial exam: How to increase case acceptance via today’s diagnostics and technologies
- Step by step case presentations you can take back to the “chair” Monday
- Which cement is the only biocompatible cement for implant cemented crowns
- Immediate temporization: The technique and why the “flipper” usually belongs in the ocean
- Stock abutments versus milled
- ADD general restorative dentistry combination cases
- Long term issues and maintenance approaches (and yes, you need to know what future issues will be!)
Since the era of GC Black, dentistry has been using an explorer as its chief diagnostic tool for fissure and smooth surface caries. In the post-World War 2 era, x-rays became another diagnostic mainstay in dental practices. Flash forward to 2023 and what are you using in your office? How sensitive and specific are these diagnostics for our patients? The answer, not very! This course takes you in a deep dive into how and why you should be updating your diagnostic skills, and how both your patients and practice benefit. Unless you like premature failures and dental surprises, this course will disappoint you. Our journey during this course is all about optimizing success and YES, there are so many options available today. It’s truly not if you will make these changes, but when. Come enjoy our day together and understand not just the diagnostics, but the everyday clinical solutions with each case.
Highlights:
Highlights:
- Optimizing 2D imaging with artificial intelligence. We all know we miss stuff, come see your second set of eyes and why patients often believe a computer more than you
- Why all too often explorers and 2D imaging are not the best diagnostics, and yet for other patient groups they are. Do you know which group best benefits?
- How today’s transillumination can change your bitewing protocols and why fluorescence does add more to the story
- Why CBCT imaging is NOT just about implants and why it should be in most practices
- Step by step new patient protocols to patients saying, YES
- Step by step recall patients understanding that things change and getting them to say, YES
- Clinical casework that is everyday dentistry but without the surprises
With more patients entering their 8th and 9th decades of life, our role as health care providers continues to face new challenges in treating this population. As these patients walk into our offices, they present challenges that are often unique and require customized approaches to their care.
Highlights:
- Prevention is for all ages and doesn’t stop here!
- Why this patient population loves our in-office prevention plan
- Customizing your approach for plaque, xerostomia, and so much more
- Reparative dentistry: When, where, and why, and what materials are best to utilize
- Customized periodontal protocols that go beyond brushing and flossing
- Advanced restoratives technique for: post and cores, deep class 2’s, “elevating the margin” technique, perio-splinting, and choosing the right cement
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1615 NW 4th Ave, Delray Beach, FL 33444 | United States