Whitening Solutions
Need help with your login? Contact Us!
General Dentists, Hygienists, Dental Assistants
June 23, 2026
7 PM Central
1 CE Credit
Free
Live Webinar Lecture
Don't Miss the Rest of the Series!
Don't Miss Part 1 of the Series!
About the Course
Course Contents
Course Description
More than 100 million people whiten their teeth each year, and demand continues to grow. However, despite this demand, attracting patients can be challenging, as wellness salons, spas, and at-home whitening products continue to expand in the market. Relying solely on word-of-mouth marketing is no longer sufficient.
This course focuses on practical, in-office marketing strategies—starting with your team—to help increase awareness and patient interest in your whitening services.
Learning Objectives
- Explain how to engage the dental team in discussing and promoting whitening services
- Develop visual materials to support promotional efforts and increase patient interest
- Identify “silent marketing” techniques, including pamphlets, giveaways, and office presentation
- Utilize email and text-based communication tools to support whitening promotions
Course Details
- Course Fee: Free
- Credits: Catapult Education designates this activity for 1 credit continuing education credit.
- Method: Live Webinar Lecture
- Audience: General Dentists, Hygienists, Dental Assistants
- AGD Subject Code: 550
Meet the Instructor
Shannon Pace Brinker, CDA
Shannon and her team of dental assistant trainers have taught over 60,000 dental assistants over the last six years on clinical application for the dental assistant. Shannon has taught at the Nash Institute, Dawson Academy, and Spear Education, instructing through both lectures and hands-on programs. Shannon has a column in Dental Product Report for team evaluation of dental products and materials.
Sponsored by:
Disclaimer
Privacy Policy
By registering for a webinar, event, or other CE activity, you consent to receive electronic communications from Catapult Education, LLC, its partners, and webinar sponsors, including information about continuing education opportunities, e-learning announcements, products, and services. You may unsubscribe at any time using the opt-out link included in each message.
Disclaimer
Catapult Education, LLC provides content that may include opinions, techniques, and recommendations from a variety of writers and speakers. These views are not necessarily endorsed by Catapult Education, LLC, its affiliates, or sponsored dental partners.
Participants should consult their state licensing board to determine applicable certification or licensing requirements and whether a course meets those requirements. It is the responsibility of each individual dentist to report CE activities accordingly.
Viewers are responsible for verifying the accuracy, validity, and relevance of all content before applying any information in a clinical or other setting. Catapult Education, LLC and its affiliates, contributors, and sponsors disclaim any liability for adverse outcomes resulting from the use of information presented on its sites.
Commercial Disclosure
This Catapult Education, LLC presentation is made possible through the
continued support of Ultradent. Shannon Pace Brinker, CDA is a consultant and/or speaker for the following companies and/or organizations: Catapult Education, LLC, Ultradent. Shannon Pace Brinker, CDA may receive an honorarium as compensation from the CE Supporter of this presentation for the time involved in preparing and delivering this online presentation.
Catapult Education is an approved AGD PACE and ADA CERP Provider, delivering clinically relevant continuing dental education designed to meet the needs of dental professionals and support the integration of new techniques, practice management strategies, and treatment options into practice.
Catapult Education is committed to maintaining the quality, objectivity, and scientific integrity of all courses. Content is grounded in scientific research, and instructors are expected to support clinical recommendations with research-based data.
Instructors must disclose any conflicts of interest or relationships with commercial entities, including financial support, honoraria, or provision of products and equipment, and are required to present content free from commercial bias. Where appropriate, they are encouraged to present a range of product options to ensure a balanced view of therapeutic approaches.
