Story to Strategy
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Doctor Owners, Associates, Dental School Students and Marketing Directors
March 19, 2026
March 19, 2029
1 CE Credit
Free
Self-Instructional
Don't Miss the Rest of the Series!
Don't Miss Part 1 of the Series!
About the Course
Course Contents
Course Description
In this engaging, high-impact session, marketing expert and Studio EightyEight CEO, Joshua Scott introduces a proven strategy that’s helped over 500 dental practices grow with clarity and confidence: Story-Driven Creative + Performance Marketing = Predictable Growth.
With 20+ years in the dental space, Josh shares insights from real-world client campaigns, brought to life through multimedia visuals and case studies.You’ll see how branding, websites, video, and copywriting integrate with digital ads, SEO, and social media to create aligned marketing that actually performs.You shouldn’t have to be a marketing expert to grow a practice. Whether you're a solo practitioner or leading a multi-location group, this course will show you how to align your message with modern marketing methods to attract the right patients, build trust, and grow with confidence. No hype, no marketing fads, no anomaly examples—just a powerful formula for marketing that actually works. Whether you’re a solo practitioner or managing a group, this session helps you stop guessing and start marketing with purpose. No hype, no marketing fads, no anomaly examples—just a clear strategy to attract the right patients, build trust, and grow predictably.
Learning Objectives
- Understand the limitations of one-size-fits-all marketing in dentistry
- Explore the power of brand storytelling through creative assets like websites, photography, and copywriting
- Learn how to align digital performance channels (ads, SEO, social media) with your brand voice
- Build performance-driven digital campaigns that extend the reach of your brand
- See how story-driven creative increases engagement across all marketing campaigns
- Discover the impact of great marketing on referrals, trust, retention, and recruiting
- Create a strategy for predictable growth based on a powerful formula
Course Details
- Course Fee: Free
- Credits: Catapult Education designates this activity for 1 credit continuing education credit.
- Method: Self-Instructional
- Audience: Doctor Owners, Associates, Dental School Students and Marketing Directors
- AGD Subject Code: 550
Meet the Instructor
Joshua Scott
Josh currently resides in New Albany, Ohio where he collects Air Jordans (over 100 pairs), has completed his level three sommelier (pronounced SOMM-AL YAY) certification and typically ends his day at Crossfit. He’s been married to his high school best friend, Joanna, for 29 years and has two children, Caden (age 20) and Aliya (age 16).
Sponsored by:
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Disclosure
Catapult Education received financial support from Studio Eighty Eight for this presentation. Joshua Scott is the founder and owner of Studio Eighty Eight. Catapult Education delivers clinically relevant continuing dental education programs which address the needs and preferences of our audience and provides them with the knowledge and confidence to integrate new techniques, practice management and treatment options into their respective practices. Catapult Education is committed to ensuring the content quality, objectivity and scientific integrity of all continuing education courses. Instructors are advised to support clinical recommendations with scientific research-supported data whenever possible and to disclose any conflict of interest between them and any corporate organization offering financial support or grant monies for this CE activity. Instructors are advised, where appropriate and if relevant to the subject matter of the presentation, to mention a variety of different product choices so as to present a balanced view of all therapeutic options available and promote improvements in oral healthcare free from commercial bias.
