The Dentist’s Guide to Selling for Non-Confrontational People Pleasers

  • General Dentist, Hygienist, Dental Assistant

  • Free

  • 1 CE Credit

  • Self-Instructional 

  • November 3, 2022

  • November 3, 2025

Write your awesome label here.

Watch On-Demand Now

Write your awesome label here.

What's included?

Course Description

Every business, even a dental practice, needs to sell. Learn how to do it the right way.

If selling makes you feel sleazy and uneasy, you’re doing it wrong! Diagnosis and case presentation simply involve sharing intelligent things with intelligent patients so they can make intelligent decisions.

Most dentists fall into two camps. Either they feel like they shouldn’t sell dental care or they are
overselling/overtreating. Both are missing out on hundreds of thousands in revenue and weeks
of vacation and a healthier patient base.

The key to success in dentistry lies in a team-based approach. In this video, you will learn the system to make informed, non-pressurized decisions that benefit patient health, motivate your team, and ethically enhance your profits.

Learning Objectives

  • Set the stage with a selling environment that involves, but doesn’t solely rely on, you
  • Dedicate space so your treatment coordinator has a comfortable place to present and close
  • Show value so patients understand not just what they’re getting, but WHY
  • Provide payment options so patients can get what they need, and you can get the compensation you deserve
  • Learn how to make sales compassionate, ethical, and overwhelmingly profitable

Course Details

  • Course Fee: Free
  • Credits: Catapult Education designates this continuing education activity for 1 credit
  • Method: Self-Instructional 
  • Audience: General Dentist, Hygienist, Dental Assistant
  • AGD Subject Code: 550

Course contents

Meet the instructors

Tanya Dunlap, PhD

Tanya Dunlap, PhD is the Managing Director at Perio Protect, where she has worked since 2005. For several years she served as the research liaison for the company, working with researchers and investigators who were testing Perio Tray® therapy in controlled clinical trials and microbiological studies. Her expertise on this adjunctive periodontal therapy is grounded in the data, explaining how the prescription trays work and which patient candidates can benefit from them.  
Patrick Jones - Course author

Gary Kadi

As one of the leading advocates for dentists and the connection between oral and overall health, Gary has devoted his career to helping dentists achieve their true potential and help patients achieve optimum health. As a coach, Gary, has helped more than 1600 dentists transform their practices and enjoy financially-independent, fulfilled lives.
Patrick Jones - Course author

Sponsored By

Write your awesome label here.
Catapult Education, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Write your awesome label here.
Approved PACE Program Provider. FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/20 to 5/31/24. Provider ID 306446.
Privacy Policy
Privacy Policy: By signing up for a free webinar, you authorize Catapult Education, its partners and the webinar sponsor, permission to contact you for future continuing education opportunities, e-learning announcements and product offers. Participants should always check with their state licensing board to determine which, if any, certification or licensing is required to perform specific procedures in their jurisdiction. The opinions expressed on this website come from a variety of writers and speakers that are not necessarily endorsed by Catapult Education or its associates. Viewers are responsible for verifying the validity, accuracy and relevance of all content before implementing any techniques, products or recommendations into their clinical setting. Viewers understand that Catapult Education its associates, writers, speakers, and sponsored affiliates are not in any way responsible or liable for any adverse events that may occur (i.e., in a clinical setting or anywhere) based on any information disseminated from Catapult Education sites.
Catapult Education receives commercial support from from Perio Protect and Next Level Practice for this program. Tanya Dunlap, PhD is employed by Perio Protect. Gary Kadi is employed by Next Level Practice. Catapult Education delivers clinically relevant continuing dental education programs which address the needs and preferences of our audience and provides them with the knowledge and confidence to integrate new techniques, practice management and treatment options into their respective practices. Catapult Education is committed to ensuring the content quality, objectivity and scientific integrity of all continuing education courses. Instructors are advised to support clinical recommendations with scientific research-supported data whenever possible and to disclose any conflict of interest between them and any corporate organization offering financial support or grant monies for this CE activity. Instructors are advised, where appropriate and if relevant to the subject matter of the presentation, to mention a variety of different product choices so as to present a balanced view of all therapeutic options available and promote improvements in oral healthcare free from commercial bias.