Marketing Your Story

Three Key Questions to Discovering the Story
Presented by: Joshua Scott
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Dentists, Dental Practice Owners, Dental Entrepreneurs, Dental Marketing Decision-Makers

Audience

September 2, 2026

Date

7 PM Central

Time

1 CE Credit

Credits

Free

Cost

Live Webinar Lecture

Method

Don't Miss the Rest of the Series!

Don't Miss Part 1 of the Series!

About the Course

Course Contents

Course Description

Dentistry is an innovative, inspiring, and beautiful profession of humans serving humans. So why is that Story so rarely reflected in dental marketing? In this course, Joshua introduces the "Three Key Questions for Discovering the Story", a framework designed to help practices create authentic marketing that builds meaningful connections with patients. Participants will discover how leading brands leverage Story, explore examples of real-life dental practices that have successfully implemented it, and learn principles for crafting a compelling practice narrative that reflects their values and distinguishes their practice within the community. 

Learning Objectives

  • Learn why Story is a powerful marketing tool at your disposal
  • Discover three key questions for discovering the Story
  • Observe examples of real-life dental practices that have implemented Story into their marketing strategy
  • Explore how big brands leverage Story to build remarkable campaigns
  • Identify three story marketing principles that can help position your practice for growth

Marketing Your Story

 Course Details

  • Course Fee: Free
  • Credits: Catapult Education designates this activity for 1 credit continuing education credit.
  • Method: Live Webinar Lecture
  • Audience: Dentists, Dental Practice Owners, Dental Entrepreneurs, Dental Marketing Decision-Makers
  • AGD Subject Code: 550

Meet the Instructor

Joshua Scott, CEO of Studio EightyEight

Joshua Scott is a seasoned marketing speaker and fractional CMO with over 24 years of experience in the dental profession. He is the owner and CEO of Studio EightyEight - Dentistry’s Story-Driven Growth Agency. Recently named as the Top Healthcare Marketing Agency in the United States by Healthcare Business Review, their mission is to combine story-driven creative with performance marketing to deliver predictable growth to dental practices.

Josh currently resides in New Albany, Ohio where he collects Air Jordans (over 100 pairs), is a level three sommelier (pronounced SOMM-AL-YAY) and typically ends his day at Crossfit where he’s a member of the 1000 lb. Club. He’s been married to his high school best friend, Joanna, for 30 years and has two children, Caden (age 20) and Aliya (age 16).

Sponsored by:

Catapult Education, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Approved PACE Program Provider. FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/24 to 5/31/28. Provider ID 306446.

Disclaimer

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Disclaimer

Catapult Education, LLC provides content that may include opinions, techniques, and recommendations from a variety of writers and speakers. These views are not necessarily endorsed by Catapult Education, LLC, its affiliates, or sponsored dental partners.

Participants should consult their state licensing board to determine applicable certification or licensing requirements and whether a course meets those requirements. It is the responsibility of each individual dentist to report CE activities accordingly.

Viewers are responsible for verifying the accuracy, validity, and relevance of all content before applying any information in a clinical or other setting. Catapult Education, LLC and its affiliates, contributors, and sponsors disclaim any liability for adverse outcomes resulting from the use of information presented on its sites.

Commercial Disclosure

Catapult Education, LLC received commercial support from Studio Eighty Eight for this presentation. Joshua Scott is the founder and owner of Studio Eighty Eight.  

Catapult Education is an approved AGD PACE and ADA CERP Provider, delivering clinically relevant continuing dental education designed to meet the needs of dental professionals and support the integration of new techniques, practice management strategies, and treatment options into practice.

Catapult Education is committed to maintaining the quality, objectivity, and scientific integrity of all courses. Content is grounded in scientific research, and instructors are expected to support clinical recommendations with research-based data.

Instructors must disclose any conflicts of interest or relationships with commercial entities, including financial support, honoraria, or provision of products and equipment, and are required to present content free from commercial bias. Where appropriate, they are encouraged to present a range of product options to ensure a balanced view of therapeutic approaches.