Allocating Your Practice's Marketing Budget

Quick Wins to Increase Revenue and Retention
  • General Dentists

    Audience
  • Free

    Cost
  • 3 CE Credits

    Credits
  • Self-Instructional

    Method
  • June 25, 2021

    Release Date
  • June 25, 2024

    Expiration Date
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What's included?

Course Description

This course is designed to give you quick wins to increase revenue and retention. Learn where your practice stands up against the national averages and how to affordably lead the competition. In this 3-hour live webinar, these dental experts will outline the different marketing channels your practice should focus on, and give the most current insights into patient preferences. You will come away with best practices to ensure that you are using the most effective tools and automations to exceed your production goals. 

Learning Objectives

  • Calculate patient lead flow by marketing source
  • Leverage your practice tools and automations
  • Overcome the short-term memory of patients
  • Meet patients where they are
  • Learn how to create 2022 production goals and action list

Course Details

  • Course Fee: Free
  • Credits: Catapult Education designates this continuing education activity for 3 credits
  • Method: Electronically Mediated Live Webinar
  • Audience: General Dentists
  • AGD Subject Code: 550

Course contents

Meet the Instructors

Eric Bunnell
Eric Bunnell is a seasoned marketing and operations expert who has spent the last decade building revenue-operations for startups and fortune 500 companies. Since dedicating his career to the dental industry in 2016, Eric has helped hundreds of practices establish predictable and repeatable new-patient lead flow. Eric is currently the CEO at Lasso MD, a marketing company that focuses on bringing innovative patient acquisition techniques to the dental industry. Eric’s motivation stems from working in his family’s small businesses and observing his mother work in a dental practice as an office manager.
Danny Laneri
Danny Laneri is the Director of Business Development at Swell. He focuses on growth initiatives for Swell ranging from strategic partnerships to integrations, and more. He brings a decade of experience in patient education and communication software as a service. When he’s not working, you’ll find Danny on a golf course, in the Utah mountains, skiing, or spending time with his wife and two kids.
Pete Johnson
Pete Johnson is an entrepreneur, video marketing expert, and professional storyteller. Pete has spent most of his career sales and marketing, with the last 8 of those years specifically focused on Dental. In early 2018, Pete cofounded Lasso MD (previously GPG) along with his business partner Eric Bunnell, and set out on a mission to disrupt the dental industry. His company focuses on using proven video marketing strategies & leveraging software to help practices communicate their story effectively, earn their patients’ trust, and generate (as well as verify) the revenue generated from those marketing efforts.
Dr. Eric Rindler
Dr. Eric Rindler continues to keep life interesting! After 18 years of practicing Periodontics and playing a key leadership role in the one of the nation’s premier multi-specialty practices, Dr. Rindler completed his MBA from the McCombs School of Business at the University of Texas. Dr. Rindler continues in the private practice of periodontics and devotes equal time to his business ventures including “ScheduleWidget”. Dr. Rindler has held the position of clinical assistant professor at UTSHCSA in General Dentistry and guest instructor at the Kois Center in Seattle, Washington. He lectures on several topics in the field of Dentistry, Periodontics and Business Strategy.  
Dr. Lou Graham
Dr. Lou Graham is the founder of the Catapult Education, a continuing education company whose philosophy and programs use contemporary, interactive formats to integrate time-proven conservative dentistry with 21st century materials and techniques. Dr. Graham maintains an active clinical practice in Chicago. He emphasizes the same concepts he practices: dental health diagnosis, treatment plans for medically compromised patients, conservative treatment, cosmetic dentistry, and customized approaches to periodontal care, implants and laser dentistry. 

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Disclaimer/Disclosures

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Catapult Education, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
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Approved PACE Program Provider. FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/16 to 5/31/20. Provider ID 306446.