Hospitaliteeth
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Entire Dental Staff
September 28, 2026
7:30 PM Central
1 CE Credit
AGD Code
Free
Live Webinar Lecture
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About the Course
Course Contents
Course Description
When anxiety, uncertainty, and fear activate the brain’s limbic system and fight-or-flight response, trust, communication, and treatment decision-making may be affected. Practices that understand how to help patients move from a state of fight-or-flight toward greater psychological safety can create stronger relationships, greater loyalty, and more positive patient experiences.
Inspired by the principles of Unreasonable Hospitality and the service philosophy of The Ritz-Carlton, this course blends hospitality, neuroscience, and practical systems to elevate team and patient interactions. Participants will learn how intentional moments of connection, empowered team members, and emotionally intelligent communication can help reduce stress, increase trust, and create remarkable patient experiences.
Attendees will leave with actionable strategies to create a hospitality-driven culture that elevates patient care, strengthens team engagement, supports case acceptance, and differentiates their practice in an increasingly competitive marketplace.
Learning Objectives
- Apply hospitality principles from world-class organizations within the dental practice.
- Design patient touchpoints that reduce uncertainty and build trust.
- Identify communication techniques that can help patients transition from a stress response to a calmer, more engaged state.
Course Details
- Course Fee: Free
- Credits: Catapult Education designates this activity for 1 credit continuing education credit.
- Method: Live Webinar Lecture
- Audience: Entire Dental Staff
- AGD Subject Code: 550
Meet the Instructors
Jennifer Derse, DDS
Since relocating to Denver in 2010, Dr. Derse has worked with patients and doctors nationwide, bringing real-world clinical insight and practical systems to everyday dentistry. She currently serves fractionally as Chief Clinical Director at Espire Dental, where she leads doctor mentorship, clinical calibration, and patient-experience strategy across multiple practices. She is also a mentor at the Kois Center and has taught internationally on cosmetic and restorative dentistry, aligner therapy, treatment planning, and effective patient case presentation
.As a practice consultant, Dr. Derse blends advanced clinical expertise with leadership, hospitality, and business strategy to help private practice owners improve predictability, profitability, and professional fulfillment without sacrificing clinical integrity. Her approach is informed by advanced leadership training through Harvard Business School Online, McKinsey Leadership, and The Ritz-Carlton Leadership Center, as well as firsthand experience founding and scaling a multi-location dental organization to 39 practices.
Grounded in the realities of chairside dentistry, Dr. Derse is passionate about helping doctors build practices that support exceptional patient care, strong teams, and sustainable growth.
Sponsored by:
Disclaimer
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Disclaimer
Catapult Education, LLC provides content that may include opinions, techniques, and recommendations from a variety of writers and speakers. These views are not necessarily endorsed by Catapult Education, LLC, its affiliates, or sponsored dental partners.
Participants should consult their state licensing board to determine applicable certification or licensing requirements and whether a course meets those requirements. It is the responsibility of each individual dentist to report CE activities accordingly.
Viewers are responsible for verifying the accuracy, validity, and relevance of all content before applying any information in a clinical or other setting. Catapult Education, LLC and its affiliates, contributors, and sponsors disclaim any liability for adverse outcomes resulting from the use of information presented on its sites.
Commercial Disclosure
This Catapult Education, LLC presentation is not supported by a commercial sponsor. Dr. Jennifer Derse is a consultant and/or speaker for the following companies and/or organizations: Catapult Education, LLC. Dr. Jennifer Derse may receive an honorarium as compensation from the CE Supporter of this presentation for the time involved in preparing and delivering this online presentation.
Catapult Education is an approved AGD PACE and ADA CERP Provider, delivering clinically relevant continuing dental education designed to meet the needs of dental professionals and support the integration of new techniques, practice management strategies, and treatment options into practice.
Catapult Education is committed to maintaining the quality, objectivity, and scientific integrity of all courses. Content is grounded in scientific research, and instructors are expected to support clinical recommendations with research-based data. Instructors must disclose any conflicts of interest or relationships with commercial entities, including financial support, honoraria, or provision of products and equipment, and are required to present content free from commercial bias. Where appropriate, they are encouraged to present a range of product options to ensure a balanced view of therapeutic approaches.
