How Patients Find You in 2026
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General Dentists, Practice Owners, Office Managers, All Office Staff
June 16, 2026
7:30 PM Central
1 CE Credit
Free
Live Webinar Lecture
Don't Miss the Rest of the Series!
Don't Miss Part 1 of the Series!
About the Course
Course Contents
Course Description
This CE course explains how AI-driven search engines function as sophisticated research assistants, gathering and evaluating information to make patient recommendations. Dental professionals will gain the understanding needed to establish themselves as the dental authority in their community and become the recommended provider.
The session concludes with three practical, actionable areas of focus for improving search recommendations. Attendees will leave with a clear understanding of this new era of SEO and a concrete plan for how to adapt.
Learning Objectives
- Explain how modern search engines process queries by breaking them into sub-queries, gathering information from multiple sources, and synthesizing responses based on search intent
- Compare traditional SEO and AI-driven search models, and how these differences impact dental website content strategy and structure
- Identify key online sources used in dental search results, including websites, Google Business Profiles, and third-party platforms
- Apply best practices for structuring website and educational content for improved visibility in AI-driven search systems
- Implement basic tracking methods to monitor how AI platforms source practice information and identify opportunities to improve visibility
Course Details
- Course Fee: Free
- Credits: Catapult Education designates this activity for 1 credit continuing education credit.
- Method: Live Webinar Lecture
- Audience: General Dentists, Practice Owners, Office Managers, All Office Staff
- AGD Subject Code: 550
Meet the Instructor
Adrian Lefler, CEO of My Social Practice
No boring presentation here! Adrian’s presentations are highly polished and designed to educate in a lively and empowering way. Attendees leave presentations with actionable tips and strategies that help grow their practices through increased new patient acquisition and retention.Adrian is a speaker for Catapult Education's Speakers Bureau. He lives in Draper, Utah, with his spouse, four children, and two dogs. He often says that being married for 25 years has been the best 19 years of his life.
Sponsored by:
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Disclosure
Catapult Education received financial support from VideaHealth for this presentation. Florian Hillen is the is the owner and CEO of VideaHealth. Catapult Education delivers clinically relevant continuing dental education programs which address the needs and preferences of our audience and provides them with the knowledge and confidence to integrate new techniques, practice management and treatment options into their respective practices. Catapult Education is committed to ensuring the content quality, objectivity and scientific integrity of all continuing education courses. Instructors are advised to support clinical recommendations with scientific research-supported data whenever possible and to disclose any conflict of interest between them and any corporate organization offering financial support or grant monies for this CE activity. Instructors are advised, where appropriate and if relevant to the subject matter of the presentation, to mention a variety of different product choices so as to present a balanced view of all therapeutic options available and promote improvements in oral healthcare free from commercial bias.
