Digital RX

A Marketing Prescription for a Healthier Bottom Line
Presented by: Jim Podanoffsky and Tom Kikkert
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General Dentist

Audience

July 21, 2025

Released

July 21, 2028

Expires

1 CE Credit

Credits

Free

Cost

Self-Instructional

Method

Don't Miss the Rest of the Series!

Don't Miss Part 1 of the Series!

About the Course

Course Contents

Course Description

In today’s competitive digital landscape, a basic website isn’t enough—dentists need a strategy that delivers results.

This video is tailored for dental professionals who want to attract more patients, boost ROI, and grow revenue. You’ll learn a proven, step-by-step framework that connects online reputation, SEO, video storytelling, and high-converting websites into one cohesive strategy.

Hear a real-world success story and discover how consistent marketing can position your practice as the go-to choice in your area. Whether you're building your digital presence or looking to optimize it, this session offers practical tools to grow smarter and more profitably.

Learning Topics

  • Understand which digital channels deliver the highest ROI for dental practices and how to track them effectively
  • Gain a blueprint for building long-term visibility through SEO, AEO, and patient-centric content
  • Walk away with actionable tips to optimize your marketing funnel, from search to schedule without increasing your budget

Digital RX

 Course Details

  • Course Fee: Free
  • Credits: Catapult Education designates this activity for 1 credit continuing education credit.
  • Method: Self-Instructional
  • Audience: General Dentist
  • AGD Subject Code: 550

Jim Podanoffsky

Jim Podanoffsky, Vice President at CGI Digital, brings over 25 years of sales experience and a deep understanding of how to help businesses thrive, both offline and online. From offering physical maps and banners to now delivering cutting-edge digital marketing solutions, Jim has continually evolved to meet the needs of today’s business landscape. A proud veteran of the armed forces, Jim made his home in Boston before relocating to Upstate New York with his family. Known for his client-first approach and strategic insight, Jim has become an expert in helping businesses become the right choice in an increasingly digital world.

Tom Kikkert

Tom Kikkert is a Senior Account Executive at CGI Digital, where he has spent the past six years helping clients achieve measurable success through strategic digital marketing. A graduate of SUNY Brockport, Tom relocated to Rochester, NY in 2019 with a mission to help businesses show up, stand out, and get chosen online. He is a results-driven marketing professional with a passion for content marketing and a proven ability to drive engagement through targeted campaigns. Tom’s expertise spans content and product marketing, analytics, and digital strategy, making him a valuable partner to any organization focused on growth and results.

Sponsored By:

Catapult Education, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Approved PACE Program Provider. FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/24 to 5/31/28. Provider ID 306446.

Privacy Policy

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Disclosure

Catapult Education received commercial support from CGI Digital for this presentation. Jim and Tom are employed by CGI Digital. Catapult Education delivers clinically relevant continuing dental education programs which address the needs and preferences of our audience and provides them with the knowledge and confidence to integrate new techniques, practice management and treatment options into their respective practices. Catapult Education is committed to ensuring the content quality, objectivity and scientific integrity of all continuing education courses. Instructors are advised to support clinical recommendations with scientific research-supported data whenever possible and to disclose any conflict of interest between them and any corporate organization offering financial support or grant monies for this CE activity. Instructors are advised, where appropriate and if relevant to the subject matter of the presentation, to mention a variety of different product choices so as to present a balanced view of all therapeutic options available and promote improvements in oral healthcare free from commercial bias

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