From TikTok to Google

Effective Digital Marketing in 2023

  • General Dentist, Dental Assistant, Dental Hygienist

    Audience

  • Free

    Cost

  • 1 CE Credit

    Credits

  • Self-Instructional

    Method

  • January 31, 2023

    Released

  • January 31, 2026

    Expires
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What's included?

Course Description

Online habits are constantly changing, making it imperative for dental practices to keep up with the trends! Potential patients are searching information about you online in hopes of uncovering your practice’s real and authentic side, BEFORE they even pick up the phone to schedule an appointment! Are you being found on the right digital platforms? How effectively are you telling your practice’s story?

In this presentation, Blake Hadley, Founder and President of My Social Practice, will take you through the latest apps, trends, strategies, and technologies that you need to know about when it comes to marketing your practice online in 2023. From ranking higher in Google Maps, to growing your Instagram following, to making short-form Tiktoks and Reels, he’ll cover it all!

Learning Objectives

  • Learn how to optimize your ‘Google My Business’ account to rank higher in the Google Maps
  • Understand the importance of Google reviews and how to get more of them!
  • Explore the 3 R’s of effective social media marketing: Reach, Relationships, and Reputation
  • Identify 5 strategies for increasing your Instagram following with people from your local community
  • Discover the secrets to working with the right social media influencers who will help grow your practice
  • Find out why Tiktoks and Reels are the future of effective dental video marketing

Course Details

  • Course Fee: Free
  • Credits: Catapult Education designates this continuing education activity for 1 credit
  • Method: Self-Instructional
  • Audience: General Dentist, Dental Assistant, Dental Hygienist
  • AGD Subject Code: 550

Meet the instructor

Blake Hadley

Blake has won a number of national and international awards in art direction, advertising, and creative marketing strategy. He’s passionate about helping dental practices use out-of-the-box thinking to create stories that spread online. Over the past 12 years at My Social Practice, he has spoken to dental audiences all over the country and has helped thousands of practices succeed with digital marketing.

His presentations are always entertaining and thought-provoking, while explaining the very latest trends and technologies in digital marketing. He refuses to let the dental industry fall-behind! Blake lives in Salt Lake City, UT and when he’s not working, stays busy chasing his daughter and twin boys (all under the age of 4) around the house.
Patrick Jones - Course author

Course contents

Sponsored By

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Catapult Education, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
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Approved PACE Program Provider. FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/20 to 5/31/24. Provider ID 306446.
Privacy Policy
Privacy Policy: By signing up for a free webinar, you authorize Catapult Education, its partners and the webinar sponsor, permission to contact you for future continuing education opportunities, e-learning announcements and product offers. Participants should always check with their state licensing board to determine which, if any, certification or licensing is required to perform specific procedures in their jurisdiction. The opinions expressed on this website come from a variety of writers and speakers that are not necessarily endorsed by Catapult Education or its associates. Viewers are responsible for verifying the validity, accuracy and relevance of all content before implementing any techniques, products or recommendations into their clinical setting. Viewers understand that Catapult Education its associates, writers, speakers, and sponsored affiliates are not in any way responsible or liable for any adverse events that may occur (i.e., in a clinical setting or anywhere) based on any information disseminated from Catapult Education sites.
Disclosure
Catapult did not receive any funding from My Social Practice for this program.  Blake Hadley is the President and Founder of My Social Practice. Catapult Education delivers clinically relevant continuing dental education programs which address the needs and preferences of our audience and provides them with the knowledge and confidence to integrate new techniques, practice management and treatment options into their respective practices. Catapult Education is committed to ensuring the content quality, objectivity and scientific integrity of all continuing education courses. Instructors are advised to support clinical recommendations with scientific research-supported data whenever possible and to disclose any conflict of interest between them and any corporate organization offering financial support or grant monies for this CE activity. Instructors are advised, where appropriate and if relevant to the subject matter of the presentation, to mention a variety of different product choices so as to present a balanced view of all therapeutic options available and promote improvements in oral healthcare free from commercial bias.
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