Designed Engagement

Effective Marketing for Tomorrow’s Patient!

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Course Contents

Course Description

In today's digital landscape, marketing has undergone a significant transformation due to consumers' changing behaviors. Modern customers are more likely to engage in thorough research before choosing a service provider. With technology providing them with a plethora of options, the decision to select your business over competitors relies heavily on making informed decisions and effectively communicating your message where your target audience will be most receptive.

While certain foundational marketing principles like the importance of first impressions, word-of-mouth recommendations, and establishing a unique brand identity or differentiation remain unchanged over time, their significance is perceived differently by consumers today. We consider these principles crucial in shaping modern marketing practices. The keys to success in today's marketing landscape lie in being visible, distinctive, and appealing enough to be chosen by potential clients.

In the digital age, effective marketing goes beyond simple promotion. It entails creating a memorable impression, fostering positive buzz about your business, and highlighting what sets you apart from the competition. By incorporating these strategies into your marketing approach, you can navigate the competitive market successfully and show up, stand out, and get chosen.

Learning Topics

Understand the value of SEO and Reputation Management
Create interest in your company that allows you to stand out against competitors
Learn to take advantage of technology to boost your new client base

Course Details

Course Fee: Free
Credits: Catapult Education designates this activity for 1 credit continuing education credit.
Method: Live Webinar Lecture
Audience: General Dentist
AGD Subject Code: 550

Meet the Instructors

Meghan Gianatasio, a seasoned Sales Executive at CGI Digital since 2010, over the years her role has evolved but the fundamentals have stayed the same, educating business owners on the dynamic realm of digital marketing. Meghan finds great fulfillment in surpassing her clients' business objectives and making a positive impact on their lives. She attributes her success to the dedicated team that supports her in maximizing clients' successes and fostering enduring relationships. Recognizing the competitive nature of the dental industry, Meghan emphasizes the importance of new patient acquisition for long-term sustainability. She understands that attracting and converting new clients in the dental field requires a powerful and strategic approach, which CGI is well-equipped to provide.

Growing up in a small town in Iowa with a population of 800, Meghan Gianatasio has spent the last 23 years living in Chicago, although she reluctantly calls the suburbs home now. Meghan pursued her college education at the University of South Florida and Northern Illinois University, a unique transition that sets her apart. Before joining CGI, she worked in a traditional advertising agency specializing in billboards and TV ads, collaborating with clients like The Chicago Cubs and Paul Mitchell with advertising budgets ranging from $500,000 - $20M. The opportunity to impact small to medium-sized businesses drew her to CGI, where she can positively influence their businesses and bottom line.

With 14 years of experience at CGI, Meghan Gianatasio has remained at the forefront of industry trends and has integrated innovative technologies to craft tailored marketing strategies for each client. Her expertise in digital marketing spans various areas, including video, SEO, social media, and data analytics. Inspired by her passion for marketing, which solidified during her studies in Psychology and Communications, Meghan thrives in the fast-paced and emerging technologies of the industry, relishing the opportunity to partner with clients and deliver impactful results.

Megan Outwater has been an integral part of CGI Digital for almost 8 years, progressing from an Account Associate to her current role as Senior Account Executive. Her expertise and passion lie in guiding clients through the complexities of online presence and digital marketing, with a focus on equipping them with the tools and knowledge to make informed decisions. Megan specializes in Search Engine Optimization (SEO) and brand establishment and growth, bringing a wealth of experience and dedication to her work.

Megan's personal journey, from being born in Mannheim, Germany (as an "Army Brat") to growing up mostly in Upstate NY and now calling Richmond, VA "home," has added depth and perspective to her client relations. She obtained her college degree from St. John Fisher University in Rochester, NY, and CGI was her first job out of college. Megan's commitment to understanding both the client and consumer perspectives has elevated her career, and her personal experiences have greatly shaped her approach to elevating businesses with digital marketing strategies.

Forming meaningful relationships with her clients has been a cornerstone of her journey, and she takes pride in her ability to empathize with their needs and aspirations. Megan firmly believes in the success of her clients and sees it as her personal goal to contribute to their prosperity by empowering them to make strategic decisions. Megan's extensive experience, paired with her personal approach and commitment to client success, positions her as a valuable asset at CGI Digital, ensuring that her clients' businesses thrive through tailor-made marketing plans and her unwavering support as an extension of their team.

Catapult Education, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Approved PACE Program Provider. FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/24 to 5/31/28. Provider ID 306446.

By signing up for a free webinar, you authorize Catapult Education, its partners and the webinar sponsor, permission to contact you for future continuing education opportunities, e-learning announcements and product offers. Participants should always check with their state licensing board to determine which, if any, certification or licensing is required to perform specific procedures in their jurisdiction. The opinions expressed on this website come from a variety of writers and speakers that are not necessarily endorsed by Catapult Education or its associates. Viewers are responsible for verifying the validity, accuracy and relevance of all content before implementing any techniques, products or recommendations into their clinical setting. Viewers understand that Catapult Education its associates, writers, speakers, and sponsored affiliates are not in any way responsible or liable for any adverse events that may occur (i.e., in a clinical setting or anywhere) based on any information disseminated from Catapult Education sites.

Catapult Education received commercial support from CGI Digital for this presentation. Meghan Gianatasio and Megan Outwater are employed by CGI Digital. Catapult Education delivers clinically relevant continuing dental education programs which address the needs and preferences of our audience and provides them with the knowledge and confidence to integrate new techniques, practice management and treatment options into their respective practices. Catapult Education is committed to ensuring the content quality, objectivity and scientific integrity of all continuing education courses. Instructors are advised to support clinical recommendations with scientific research-supported data whenever possible and to disclose any conflict of interest between them and any corporate organization offering financial support or grant monies for this CE activity. Instructors are advised, where appropriate and if relevant to the subject matter of the presentation, to mention a variety of different product choices so as to present a balanced view of all therapeutic options available and promote improvements in oral healthcare free from commercial bias

1615 NW 4th Ave, Delray Beach, FL 33444 | United States

Designed Engagement

General Dentist

November 4, 2024

7:30 PM Central

1 CE Credit

Free

Live Webinar Lecture

Course Contents

About the Course

Course Description

Learning Topics