The $3M Startup

The Marketing Strategies Behind Scaling a Startup From $0 to $3 Million in 12 Months
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General Dentist


August 8, 2024


7:30 PM Central


1 CE Credit




Live Webinar Lecture


About the Course

Course Description

Is it possible to grow a dental startup practice from $0 to $3 million within the first twelve months? Discover the story of dental entrepreneur, Dr. Michael Pappas as he launches Grove City Smiles in the Columbus, Ohio area. Building an 18 operatory practice from scratch, he needed the help of a seasoned marketing partner to achieve his grand goal: a remarkable $3 million in revenue a mere 12 months after opening.

This course breaks down the exact marketing strategies implemented pre-launch and documented all the way through the first 12 months of operation. Along the way, it will reveal
challenges, adjustments and ultimately the mindset it takes to achieve remarkable growth.

Learning Topics

  • Explore the core marketing strategies that are proven to expedite revenue growth in the initial stages of a dental startup
  • Understand how to effectively work with a marketing partner in order to ensure rapid and sustainable growth
  • Discover why a consistent brand story is foundational to any successful marketing campaign
  • Find out why an assertive and well-planned marketing budget is crucial for strategic goals and long-term success
  • Understand the critical role of comprehensive digital ad campaigns in launching a new business
  • Explore the balance between how growth and capacity must be managed hand-in-hand in order to achieve goals
  • Learn how to create a dynamic marketing formula that can scale to meet the ever changing needs of the practice
  • Gain insight into the key mindsets needed to achieve remarkable growth and weather the competitive world of dental startups

The $3M Startup

Course Details

  • Course Fee: Free
  • Credits: Catapult Education designates this activity for 1 credit continuing education credit.
  • Method: Live Webinar Lecture
  • Audience: General Dentist
  • AGD Subject Code: 550

Course Contents

Meet the Instructor

Joshua Scott

Joshua Scott is a marketing speaker and fractional CMO who has spent the last 23 years in the dental industry. He is the owner and CEO of Studio EightyEight - Dentistry’s Story-Driven Marketing Agency. Recently named as the Top Healthcare Marketing Agency in the United States by Healthcare Business Review, their mission is to create more authentic marketing by telling better stories.

Josh currently resides in New Albany, Ohio where he collects Air Jordans (over 100 pairs), recently completed his level 3 sommelier (pronounced SOMM-AL-YAY) certification and typically ends his day at Crossfit. He’s been married to his high school best friend, Joanna, for 27 years and has two children, Caden (age 18) and Aliya (age 14).

You can learn more about him and Studio EightyEight at

Sponsored By:

Catapult Education, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Approved PACE Program Provider. FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/24 to 5/31/28. Provider ID 306446.

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Catapult Education received commercial support from Bisco, Shofu, and Pacific Aesthetic Laboratory Group for this presentation. Dr. Thomas Dudney declares no conflict of interest for this presentation. Catapult Education delivers clinically relevant continuing dental education programs which address the needs and preferences of our audience and provides them with the knowledge and confidence to integrate new techniques, practice management and treatment options into their respective practices. Catapult Education is committed to ensuring the content quality, objectivity and scientific integrity of all continuing education courses. Instructors are advised to support clinical recommendations with scientific research-supported data whenever possible and to disclose any conflict of interest between them and any corporate organization offering financial support or grant monies for this CE activity. Instructors are advised, where appropriate and if relevant to the subject matter of the presentation, to mention a variety of different product choices so as to present a balanced view of all therapeutic options available and promote improvements in oral healthcare free from commercial bias