Brand Over Everything

How To Become The Top Practice In Your Community
Presented by: Joshua Scott
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Dentists

Audience

June 5, 2025

Date

7:00PM Central Time

Time

1 CE Credit

Credits

Free

Cost

Live Webinar Lecture

Method

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Don't Miss Part 1 of the Series!

About the Course

Course Contents

Course Description

Josh believes the answer lies in building a powerful local brand. While digital ads and search engine optimization are important tools, they alone cannot create the deep community connection needed to establish lasting brand equity.

Drawing from his experience founding Studio EightyEight - Dentistry’s Story-Driven Growth Agency - Josh shares how a brand-first strategy propelled his agency from a startup to one of the nation’s top marketing firms. Through real-world examples, he will demonstrate how organic branding can outpace competitors and provide actionable insights to help you apply these principles to transform your practice.

Learning Topics

  • Recognize brand power as your ultimate marketing asset
  • Expand your marketing vision beyond patient acquisition
  • Harness attention as a key driver of practice growth
  • Leverage generosity to build expansive professional networks
  • Craft content that resonates with and provides value to your audience
  • Develop advanced marketing strategies that transcend basic SEO tactics
  • Analyze search engine history to inform future-proof marketing approaches
  • Optimize your marketing budget allocation for maximum impact
  • Acquire actionable steps to implement a brand-centric strategy in your dental practice

How To Become The Top Practice In Your Community

 Course Details

  • Course Fee: Free
  • Credits: Catapult Education designates this activity for 1 credit continuing education credit.
  • Method: Live Webinar Lecture
  • Audience: Dentists
  • AGD Subject Code: 550

Joshua Scott

Joshua Scott is the owner and CEO of Studio EightyEight - Dentistry’s Story-Driven Growth Agency. He is a seasoned marketing speaker and fractional CMO with over 23 years of experience in the dental profession. Recently named as the Top Healthcare Marketing Agency in the United States by Healthcare Business Review, their mission is to create more authentic marketing by telling better stories.

Josh currently resides in New Albany, Ohio where he collects Air Jordans (over 100 pairs), recently completed his level three sommelier (pronounced SOMM-AL-YAY) certification and typically ends his day at Crossfit. He’s been married to his high school best friend, Joanna, for 28 years and has two children, Caden (age 19) and Aliya (age 15).

You can learn more about him and Studio EightyEight at www.s8e8.com.

Sponsored By:

Catapult Education, LLC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Approved PACE Program Provider. FAGD/MAGD Credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/24 to 5/31/28. Provider ID 306446.

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Disclosure

Catapult Education received commercial support from Studio EightyEight for this presentation. Joshua Scott is the owner and CEO of Studio EightyEight. Catapult Education delivers clinically relevant continuing dental education programs which address the needs and preferences of our audience and provides them with the knowledge and confidence to integrate new techniques, practice management and treatment options into their respective practices. Catapult Education is committed to ensuring the content quality, objectivity and scientific integrity of all continuing education courses. Instructors are advised to support clinical recommendations with scientific research-supported data whenever possible and to disclose any conflict of interest between them and any corporate organization offering financial support or grant monies for this CE activity. Instructors are advised, where appropriate and if relevant to the subject matter of the presentation, to mention a variety of different product choices so as to present a balanced view of all therapeutic options available and promote improvements in oral healthcare free from commercial bias

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