Courses Offered

Online habits are constantly changing, making it imperative for dental practices to keep up with the trends! Potential patients are searching information about you online in hopes of uncovering your practice’s real and authentic side, BEFORE they even pick up the phone to schedule an appointment! Are you being found on the right digital platforms? And how effectively are you telling your practice’s story? In this presentation, Blake Hadley, Founder and President of My Social Practice, will take you through the latest apps, trends, strategies, and technologies that you need to know about when it comes to marketing your practice online in 2023. From ranking higher in the Google map, to growing your Instagram following, to making short-form Tiktoks and Reels, he’ll cover it all!

Learning Objectives:

• Learn how to optimize your Google My Business account to rank higher in the Google map. Learn the importance of Google reviews and how to get more of them!
• Learn the 3 R’s of effective social media marketing: reach, relationships, and reputation
• Learn 5 strategies for increasing your Instagram following with people from your local community
• Discover the secrets to working with the right social media influencers who will help grow your practice
• Find out why Tiktoks and Reels are the future of effective dental video marketing

Presentation Time: 3-6 hours

Most HIPAA violations related to digital marketing are misunderstood and can easily be avoided with a little direction. In this presentation, Adrian will discuss common digital marketing violations pertaining to social media, reputation management, and website SEO. You'll walk away with new information, digital content, complimentary PDFs, and clear, actionable steps to avoid the most common HIPAA mistakes.

Learning Objectives:

• Learn simple and easy ways to post social media content within the guidelines of HIPAA [Downloadable templates included]
• See examples of dental practices that the Office of Civil Rights fined over violating online HIPAA guidelines. You won't make the same mistakes.
• Learn precisely where your 'Notice of Privacy Policy' should be located on your website and what's included [Downloadable templates included]
• Find out how to acquire many online reviews and how not to respond to them
• Learn ways to automate your review process and stay HIPAA compliant
• Learn why your website is not HIPAA compliant and actionable steps on how to fix it quickly

Presentation Time: 2-3 hours

Google maps and local SEO is the most effective way to attract new patients.

You'll need to understand how to optimize your Google Business Profile (GBP) account to increase phone calls. Your GBP details appear on Google Maps, the primary way potential patients find and investigate your dental practice.

But that's not all; you can rank at the top of the search engine but must also be chosen. A steady stream of 5-star Google reviews will increase inbound phone call conversion. Potential patients make scheduled appointments based on your online review profile.

In this course, you'll learn how to optimize your GBP. Much of the optimization you’ll do during the presentation, so come prepared. You’ll leave having performed the optimization tasks and have an actionable plan to acquire over 100 Google reviews in the next 90 days.

Learning Objectives:

• Learn about the Google Business Profile, what it is, and why it’s important
• Receive reports on where your practice shows up for your most valuable services
• See which neighborhoods your patients are finding you on the Google map
• Find out how to access your GBP profile, set up admins and managers, add information correctly, and optimize for dental services
• Learn simple techniques to improve the keywords that you’ll show up for in Google maps
• Learn how to post to your GBP and how to link properly
• Leave with confidence and strategies to improve your new patient phone calls through GBP optimization

Presentation Time: 3 hours