You're going to want to take advantage of this. In this presentation, Adrian Lefler from My Social Practice will discuss new marketing strategies for the dental industry. The first topic of discussion will be Artificial Intelligence. Marketing companies are now using AI for copywriting and image creation. See how it's being done and learn how to implement AI into your marketing.

In the presentation's second portion, you'll learn about Google's brand new Local Service As program. In January of 2023, Google announced they're opening their coveted Local Service Ad program to dentists, the first industry in healthcare that's being allowed. You'll learn how the LSA program works, how to get approved, and the benefits of involvement.

Learning Objectives:

• Learn how AI is changing digital marketing, content creation, and SEO
• Learn how to implement AI to create graphics, blogs, and social media posts
• Discover why Google's LSA program is beneficial and the reasons you may want to be involved
• We’ll take a deep dive into how the LSA program works and what services you can advertise
• Understand the LSA approval process that all dentists who want to participate must undergo
• We'll end with a discussion on optimizing your LSA lead score, so you rank #1

Presentation Time: 2-3 hours

Online habits are constantly changing, making it imperative for dental practices to keep up with the trends! Potential patients are searching information about you online in hopes of uncovering your practice’s real and authentic side, BEFORE they even pick up the phone to schedule an appointment! Are you being found on the right digital platforms? And how effectively are you telling your practice’s story? This presentation will take you through the latest apps, trends, strategies, and technologies that you need to know about when it comes to marketing your practice online in 2024. From ranking higher in the Google map, to growing your Instagram following, to making short-form TikTok's and Reels, we'll cover it all!

Learning Objectives:

• Learn how to optimize your Google My Business account to rank higher in the Google map. Learn the importance of Google reviews and how to get more of them!
• Learn the 3 R’s of effective social media marketing: reach, relationships, and reputation
• Learn 5 strategies for increasing your Instagram following with people from your local community
• Discover the secrets to working with the right social media influencers who will help grow your practice
• Find out why TikTok's and Reels are the future of effective dental video marketing

Presentation Time: 3-6 hours

Most HIPAA violations related to digital marketing are misunderstood and can easily be avoided with a little direction. In this presentation, Adrian will discuss common digital marketing violations pertaining to social media, reputation management, and website SEO. You'll walk away with new information, digital content, complimentary PDFs, and clear, actionable steps to avoid the most common HIPAA mistakes.

Learning Objectives:

• Learn simple and easy ways to post social media content within the guidelines of HIPAA [Downloadable templates included]
• See examples of dental practices that the Office of Civil Rights fined over violating online HIPAA guidelines. You won't make the same mistakes.
• Learn precisely where your 'Notice of Privacy Policy' should be located on your website and what's included [Downloadable templates included]
• Find out how to acquire many online reviews and how not to respond to them
• Learn ways to automate your review process and stay HIPAA compliant
• Learn why your website is not HIPAA compliant and actionable steps on how to fix it quickly

Presentation Time: 2-3 hours

Your dental website is often the first impression your potential patients get of your practice. It should look and feel fantastic and represent your practice accurately. Patients often assess the quality of your dental care based on their experience on your website. In this presentation, Adrian will give you a checklist of some must-haves when it comes to your website. You’ll walk away with a high degree of confidence that your website is up to date and technically proficient. You’ll have actionable steps to ensure that your website is top-notch.

Learning Objectives:

• See examples of trending website styles and designs
• Learn why you shouldn’t pay thousands of dollars for a new website
• Find out how to take your current website and update it at a fraction of the cost
• See how much you should be spending on hosting and website management
• Find out how your website should be built with SEO and search ranking in mind
• Learn the basics of technical website SEO so that your website can be found online
• Learn about the top ways that your website is likely violating HIPAA regulations and how to quickly fix the problems
• Understand the importance of blogging and custom content and simple ways to automate the process
• See examples of how you can easily leverage social media content to update your before and after, bio, and service pages

Presentation Time: 2-3 hours

Google maps and local SEO is the most effective way to attract new patients.

You'll need to understand how to optimize your Google Business Profile (GBP) account to increase phone calls. Your GBP details appear on Google Maps, the primary way potential patients find and investigate your dental practice.

But that's not all; you can rank at the top of the search engine but must also be chosen. A steady stream of 5-star Google reviews will increase inbound phone call conversion. Potential patients make scheduled appointments based on your online review profile.

In this course, you'll learn how to optimize your GBP. Much of the optimization you’ll do during the presentation, so come prepared. You’ll leave having performed the optimization tasks and have an actionable plan to acquire over 100 Google reviews in the next 90 days.

Learning Objectives:

• Learn about the Google Business Profile, what it is, and why it’s important
• Receive reports on where your practice shows up for your most valuable services
• See which neighborhoods your patients are finding you on the Google map
• Find out how to access your GBP profile, set up admins and managers, add information correctly, and optimize for dental services
• Learn simple techniques to improve the keywords that you’ll show up for in Google maps
• Learn how to post to your GBP and how to link properly
• Leave with confidence and strategies to improve your new patient phone calls through GBP optimization

Presentation Time: 3 hours