If you're serious about being found and chosen by potential new patients, you'll want to understand how to optimize your Google Business Profile (GBP) and acquire more Google Reviews. Understanding both will rank your practice higher in local Google Maps search results and increase new patient inquiries! Today, more than ever, consumers are making decisions based upon online maps results and Google happens to be one of the most trusted sources for local search.

TikTok and Instagram Reels make it easy to tell your practice’s story through informational, fun, engaging, and effective short videos. Plus, they are the most popular form of social media today! According to studies, people are spending more time watching short-form videos on TikTok and Reels then they are watching full-length movies on Netflix! In this presentation, we will show you how to stay relevant in the rapidly-changing world of social media and explain why this kind of content is working and how to implement a short-form video strategy in your marketing plan.

Learning Objectives:
• Learn the ingredients of an eye-catching and intriguing dental video that will stop people scroll
• Receive 10 examples of easy videos that you can start creating this week!
• Learn how to come up with video ideas on your own - without having to dance!

To be effective with social media influencer marketing, you don’t need to collaborate with the “Kardashians” of the world who have millions of global followers. Simply start with current patients and businesses in your local community who are willing to talk about you on their social media accounts! These patients and businesses have already built trust with their followers, and that same trust can convert them into your patients. In this presentation, we will show you how to turn local businesses and patients into promoters of your practice!

Learning Objectives:
• Understand why influencer marketing can build new patient trust more than any other marketing strategy.
• Develop a game plan to approach a local business about a collaborative social media giveaway
• Learn how to approach an influential patient who can help promote your practice (templated contract included)

This course will explore how to utilize ChatGPT, Midjourney, and other powerful cutting-edge AI tools to quickly craft engaging, SEO-optimized content that will elevate your dental practice's online presence. Whether you're a dentist looking to reach a wider audience, a dental marketer seeking fresh strategies, or someone intrigued by AI's potential in the marketing realm, this webinar is an opportunity to learn and evolve. Get ready to uncover the power of AI and its promising role in dental marketing!

Learning Objectives:
• Understand the basics of ChatGPT and Midjourney and how they can be leveraged in dental marketing.
• Learn how to create engaging, keyword-optimized content using ChatGPT for your dental website and social media.
• Discover the strategies to blend human creativity and AI capabilities for an effective marketing approach.
• Gain insight into the future trends of AI in dental marketing and how to stay ahead of the curve.

Your dental website is often the first impression your potential patients get of your practice. It should look and feel fantastic and represent your practice accurately. Patients often assess the quality of your dental care based on their experience on your website. In this presentation, you will receive a checklist of some must-haves when it comes to your website. You’ll walk away with a high degree of confidence that your website is up to date and technically proficient. You’ll have actionable steps to ensure that your website is top-notch.

Learning Objectives:
• See examples of trending website styles and designs.
• Find out how to take your current website and update it at a fraction of the cost.
• See how much you should be spending on hosting and website management.
• Learn the basics of technical website SEO so that your website can be found online.
• Learn about the top ways that your website is likely violating HIPAA regulations and how to quickly fix the problems.
• Understand the importance of blogging and custom content and simple ways to automate the process.

If you want to stand out from competing dental practices in your area, you’ll need to understand the significance of Google reviews. Having a steady stream of 5-star Google reviews translates to increased phone calls and more potential patients. Today, more than ever, consumers are making decisions based upon the reviews of trusted sources. Google happens to be one of the most trusted reviews sources online!

Learning Objectives:
• Learn how to reach over 100 new reviews in a matter of months!
• Develop verbal and automated strategies your team can use to ask patients for reviews.
• Benefit from a study of the top-reviewed dental practices in the country and hear what they are doing for success.